When it comes to selling yourself and your business on LinkedIn you want to ensure you are doing everything you can to direct people in the right direction. Promoting your business on a platform formerly used for business growth and sharing our experience seems simple. But a lot of sales posts on LinkedIn fall flat of our expectations. Do you want to know the real reason your post failed to bring in any prospective clients?
You post the same thing every day
When you hear the same word over and over again it comes to a point where it can lose all its meaning to you. I can’t count the number of times the word Webinar has looked just plain wrong after typing it out consistently in a short period of time. Just like this phenomenon, your sales message can easily be lost if your audience sees it all day every day. Who wants to talk to a person who says the same thing every day. It would feel like talking to a robot rather than a person. So ensure your message is varied. Offer more than one selling point or aspect of your business. It can seem tough after you’ve found your niche, but believe me when I say there is more than one way to tell people you have the best service around.
You don’t have an Engaged Audience
Social selling is all about building relationships and an audience. If no one has liked your last few posts this means that you don’t really have anyone looking forward to what you have to say. There is a reason people clink a glass before a speech. You need to garner attention before you go for a sales post. Maybe ask a question in one post and answer it with your product in the next. Or simply go commercial-free for a while before hitting your audience with a post about your business.
Having an active audience is important for any successful business post. Think about why you would follow anyone on any platform. They offer you something in their content. Whether that’s ideas, humour or just their personality. A good rule of thumb is to ask yourself the question “would anyone want to engage with this?” before you post. Don’t panic about posting, but give it some thought.
You haven’t offered anything new
If you take a look at all the posts on LinkedIn boasting about being the number one brand in their sector they all have one thing in common. No one believes them. We live in times where best doesn’t mean best for everyone. We all have preferences with who we work with. A vast majority of the time we choose who is the best fit for us, not just who is the best. So you have to find your unique selling point and then market yourself to those it would appeal to.
Alongside this, you have to make yourself stand out if you’re going to have a successful offering. Maybe use a limited time deal for those in your connection pool to give them something a little extra for being a loyal connection. If you Reward activity and time spent with you, it’ll give you a happy and engaged audience.
Your Call to Action was too vague
Low effort can be seen a mile away on LinkedIn so it’s important to show everyone you’ve thought things through before you decided to make a post. Ensure your call-to-actions have clear directions and your contact information, weblinks, surveys etc. Are correct and easy to navigate.
Ensure your profile is up to date so anyone interested in your offer is safe in the mind is coming from a reliable source. If you have a new business you are promoting and you haven’t even added it to your profile it could mean several things to your audience.
There is nothing wrong with posting about your business. It’s a key point in social selling and shows you are proud of what you are a part of. The right sales post can completely transform your business when it reaches the right person. On the other hand it’s easy to fall into bad practice with them.