Do you have a competitive advantage?

We can all easily convince ourselves that our business is different. We can believe your product or service is truly ground-breaking.   “If customers could see how good we are…” “If people realised how we could help them” “Don’t people realise our product is better quality than….”   I am sure...

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Why consultants struggle to get clients

If you are a coach or consultant, you have probably felt the pain in your pocket and frustration in business of not being able to secure new clients. If you haven't, you can probably ignore this article. You have probably spent many hours meeting people, talking...

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Great businesses create their own demand

If you've followed me on social media for any length of time, you'll know I am not a lover of Apple. I am an Android-loving-Windows-using-Apple-hater. The one thing I can appreciate about Apple is that is have created demand for their products. I'm not talking here about...

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The LinkedIn money you’re NOT making!

So you've probably noticed, I have a bit of a thing with LinkedIn. Out of all my channels, LinkedIn is probably the best for me. As I talk with business owners, I hear often the words "LinkedIn doesn't work for us". I've heard it at least 50 times...

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Dean’s most popular questions…

Since departing 'agency life' I've been asked a lot about what we do. I'm an awkward hybrid of business developer, marketer and strategist. I've created this post for those of you with some form of morbid curiosity and for those who want to enquire but...

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Client Success vs. Customer Service

  Although Client Success and Customer Service are both customer facing, there is a big difference between the two roles. Customer Service is generally a more reactive role, dealing with issues as they arrive and making sure deadlines are met and that your customers are happy....

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