Marketing BS at its best!

If you have an eye on growth for your business, you will have come across the plethora of marketing tools and probably wondered “Which is the best option?” “How do I prevent myself from falling for marketing BS?” The past decade or so has created huge opportunities for...

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Dean’s most popular questions…

Since departing 'agency life' I've been asked a lot about what we do. I'm an awkward hybrid of business developer, marketer and strategist. I've created this post for those of you with some form of morbid curiosity and for those who want to enquire but...

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Client Success vs. Customer Service

  Although Client Success and Customer Service are both customer facing, there is a big difference between the two roles. Customer Service is generally a more reactive role, dealing with issues as they arrive and making sure deadlines are met and that your customers are happy....

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This is why your phone doesn’t ring!

A few weeks ago I described what I do as "making the phone ring and generating enquiries" but I am no salesman. I am creative marketer who has REAL life experience working to make sales in some cases to help keep a company alive! Firstly, marketing...

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5 Reasons your marketing is doomed!

A big part of my working life is spend locked in rooms with business owners, entrepreneurs and management teams. There is no crisis, but everyone is frustrated that the marketing and promotion of the business seems ineffective or never gets executed. Often the failure of marketing is not...

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