Do you have a competitive advantage?

We can all easily convince ourselves that our business is different. We can believe your product or service is truly ground-breaking.   “If customers could see how good we are…” “If people realised how we could help them” “Don’t people realise our product is better quality than….”   I am sure...

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Do you suck at LinkedIn?

62% of B2B marketers aren't generating any revenue from LinkedIn! but 38% are! 46% of social traffic to corporate websites comes from LinkedIn. Is this true for you or are part of the 62% that isn’t generating revenue from LinkedIn? Too many people get LinkedIn’s potential but are not...

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Marketing BS at its best!

If you have an eye on growth for your business, you will have come across the plethora of marketing tools and probably wondered “Which is the best option?” “How do I prevent myself from falling for marketing BS?” The past decade or so has created huge opportunities for...

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Client Success vs. Customer Service

  Although Client Success and Customer Service are both customer facing, there is a big difference between the two roles. Customer Service is generally a more reactive role, dealing with issues as they arrive and making sure deadlines are met and that your customers are happy....

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5 Reasons your marketing is doomed!

A big part of my working life is spend locked in rooms with business owners, entrepreneurs and management teams. There is no crisis, but everyone is frustrated that the marketing and promotion of the business seems ineffective or never gets executed. Often the failure of marketing is not...

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