How to spot a Fake Influencer

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With more businesses looking to influencers for business growth and brand recognition, many people are willing to fake their following for the sake of capitalizing on the current trend. Does this mean influencer marketing is a scam? Of course not. Well, not most of the time. Make sure you’re working with the right people who understand your market before considering working with any influencer. There are telling signs that these people aren’t who they say they are, and here is how you can spot a fake influencer. 

The Approach

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Unless you’ve sought out the influencer yourself they’ve approached you and your company for exposure possibilities. Before you look at the account you should ensure that the message is more personable to you and your company, otherwise, it’s an automated message they send to everyone. Including phrases like “Wow, love your content… would you be interested in…” and “Love your post, I offer…” now they seem genuine, to begin with, but as time goes on you soon learn they have no idea who you actually are and haven’t even looked at your content. If you’re just another sale down the line it can be a red flag that the engagement you receive from their “services” will also be automated responses and bots. 

Data by MediaKix

Follow the Numbers

Numbers don’t mean everything in influencer marketing. The reason why many brands back an influencer is well because of their influence. They have a grasp of the market the brand is trying to connect with by being an advocate for them. So, just having a large following doesn’t mean they have influence. It could mean they’ve implemented follow-for-follow extensively or used bot accounts to raise their accounts to the heavens. Implement a dip test into the followers and check the accounts are real, recently active and are the right people for you. If the follower list is private, check the posts themselves for the engagement. Are the comments too similar? Do they sound like automated statements? 

The Right Fit 

You will see a few fake Influencer’s tackle the same hashtags to generate business, so if you post once about a dog’s recent visit to your accountancy firm you won’t get offers to grow your finance business. Instead, you’ll get offers to propel the dog’s career. If you’re going into influencer marketing those who prospect are usually those who don’t offer much value. They are the influencers, so you should be seeking them out as you understand the effect they have on your target audience. So make sure they are the right fit and never respond to obviously automated messages. 

Influencer marketing can be a tough road to navigate as the biggest names come with the biggest price tags. With any niche influencer covered by an air of mystery whether the authenticity is there or not. Sometimes it’s obvious, you can see right through an account with fake engagement. Other times it’s hard to spot a fake influencer from a real one. My best advice is to open up a conversation and gauge reaction. Don’t argue or barter to extensively, just discuss. Cracks soon develop on fake influencers when challenged, so don’t be afraid to ask a question or two. 

If you want to avoid influencer marketing altogether and become the influencer yourself, we’ve got in-depth social selling tools at the Maverrik Store.

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Why Facebook Shops is more than just a new feature

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With an increase in online shopping during Covid-19 Facebook is currently rolling out its retail platform to compete with the likes of Amazon and eBay. It’s called “Facebook Shops’ ‘. This new tool creates a digital storefront for both Facebook and Instagram where businesses can showcase their products. With Facebook collecting valuable data to improve its advertising service. Each user is able to browse the products available whilst using the new checkout feature to complete purchases. But, what makes Facebook Shops different?  

Helping Small Businesses 

Every business has been affected by the current pandemic. Facebook homes as many as 160 million small businesses on its platform. Which means a lot of these owners, advertisers and entrepreneurs are currently struggling to make ends meet. CEO Mark Zuckerberg said in a statement: 

“We’re seeing a lot of small businesses that never had online presences get online for the first time, and we’re seeing small businesses that had online presences now make them their primary way of doing business,” 

With brick and mortar stores closing across the world, many businesses are bringing their businesses online. Facebook Shops allows these businesses to create a catalog of products and customise their shopfront the graphics and branding they choose.

What makes it different? 

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So, what’s the big deal? Well, Users can checkout directly from Facebook without going to a third party to complete the purchase. Before, many transactions online were left up to the sellers to organise. Now you can set-up, sell and profit all in one place. Transactions will be made using Facebook Pay. With each purchase using Facebook Pay, Facebook will tailor its ads based on previous purchase data. This data will help advertisers by increasing the accuracy of their targeting. Alongside each purchase, users can choose if they would like to receive marketing emails from the business.

You can set up Facebook Pay in three simple steps: 

  1. Open up Facebook and select Settings
  2. Select “Facebook Pay”
  3. Select your payment method

Impact on Advertising

With the integration of Instagram this will put a stronger focus on influencer marketing. With brands and products readily available to purchase directly on the platform. This could drastically increase the ROI of influencer marketing. With sales figures even easier to track from time and money spent collaborating with content creators with large followings. 

“Soon, sellers, brands and creators will be able to tag products from their Facebook Shop or catalog before going live and those products will be shown at the bottom of the video so people can easily tap to learn more and purchase.” Introducing Facebook Shops: Helping Small Businesses Sell Online

Facebook announced they will be working closely with partners such as Shopify, BigCommerce, WooCommerce, ChannelAdvisor, CedCommerce, Cafe24, Tienda Nube and Feedonomics. To give small businesses a hand in managing their Facebook Shops. 

If you’re looking to grow your engagement and following on Facebook check out our latest eBook.

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Facebook’s $100m Grant Programme for Small Businesses

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As COVID-19 continues to spread, small businesses in particular are facing serious financial concerns. 

The outbreak has resulted in widespread closures of retail stores, restaurants and bars. With independent companies now concerned about their survival during this challenging time. 

To help towards the financial impact of the Coronavirus outbreak, Facebook have announced the launch of a new grant programme. Providing $100 million (£83 million) in cash grants and advertising credits to small businesses. Coinciding with the UK government’s own schemes to help people get back on their feet.

Sheryl Sandberg, Facebook’s COO made the public announcement explaining “small businesses are the heartbeat of our communities… The longer the crisis goes on, the greater the risk.” “We’ve listened to small businesses to understand how we can best help them… We want to do our part.” 

The facebook grant programme will offer as many as 30,000 small businesses in more than 30 countries help towards their rent and operational costs. Extra support for employees as well as advertising to help continue their connection with customers online. 

The logistics of the programme are still unclear, and it hasn’t been confirmed how the money will be delivered or how much will be funded in cash versus advertising credits, but Facebook confirmed that applications will be open in the coming weeks. 

Sandberg also announced that ‘Facebook Business Hub’ would be available for all businesses to access. Which features resources and recommendations to keep moving forward.  

If you want to find out all the details of the facebook grant you can sign up here

Why Your Facebook Ads Are Not Working

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You need to make sure your ad campaigns are effective for the money you are spending. 

And now that Facebook has changed the ad process, any companies that use it for marketing need to spend more money to get the same reach.

There are many factors that could be affecting the ROI of your Facebook Ad Campaigns. 

Sometimes it’s the copy and sometimes it can be technical issues regarding Facebook’s terms of service. 

The best way to increase your conversion rates with your Facebook Ads is to troubleshoot and measure the results. Randomly starting new campaigns or trying everything at once will not help you get the results you need.

Thankfully, we have created a list of possible reasons why your Facebook Ads aren’t working: 

Your Ads Are Not Relevant 

Before you even set up your Facebook Ads, you need to know who you are targeting. Make sure your ads are not generic or you won’t receive any response on your ad campaign. If people click and aren’t converted, this will also drive up the price you are paying for clicks. 

One of the best ways to know you are reaching your right audience is by looking at your ‘Relevance Score’ on Facebook. Though often overlooked, your relevance score is crucial to creating successful Facebook ads. You can find the relevance score in the ‘Ads Manager’ section under your campaign. You will receive your score in addition to a positive or negative feedback response. One of the best ways to increase your relevance score is by making your ads interesting, which you can do by using captivating images. Why not use your own images instead of using stock photos that everyone has seen before?  

The Ad Image To Text Ratio is Incorrect

This is one of those ‘unwritten’ rules, which states that your Facebook ads cannot go beyond the image to text ratio of 20%. Basically, don’t put an image for your ad that has an excessive amount of text. If your image violates this rule, Facebook will limit the reach you can get on your campaign. Previously, they told you to replace the graphic, but nowadays you need to keep an eye on your marketing yourself. There are some exceptions to the rule, such as book covers, products, games and posters. If you are unsure, use Facebook’s Ad Overlay Checker Tool. 

You Have Reached Your Spending Limit 

This is a practical issue that can be resolved very simply. Each ad account has a separate spending limit to protect you from running over your budget in your ad campaigns. Too often, people set this and completely forget about it! It is so easy to forget. To find out if you have reached your spending limit, go to your billing and payment methods sections and edit the budget.

It’s Against Facebook’s Advertising Policies 

There is now a list of things that Facebook could disapprove of in relation to your ad. 

Here are the few main ones to check and the rest can be found on Facebook

  • Illegal products or services 
  • Discriminatory practices
  • Tobacco, drugs and drug-related products 
  • Low-quality or disruptive content
  • Weapons, ammunition or explosives 
  • Adult products, services or content
  • Personal attributes 
  • Misinformation
  • Bad grammar or profanity 
  • Multi-level marketing
  • Non-functional landing page 

Etc…

If your ad has been rejected, you need to make the appropriate changes and appeal to Facebook directly. 

Audience Overlap 

Facebook has a digital auction method that will stop your ads competing with each other if they have similar interests and audiences. This is supposed to help you, but Facebook will stop some of your ads from running and simultaneously push the ones that are performing better. (This is based on your previous ad history.) If this is occurring, click onto ‘Show Audience Overlap’ in the ‘Actions’ dropdown menu. Ad Expresso uses the example of changes in the ads when the audiences ‘Cats USA’ and ‘Cats Worldwide’ had a 100% overlap:

You Aren’t Measuring

There isn’t one way to solve your ads and get you full-proof campaigns. The best way to improve them is to simply measure your results. If you change something, wait and test it to see what results it has on your campaigns. There is no point randomly pushing buttons and trying the list above without measuring it. This can also be done in split testing (A/B), which compares two ads on one or two specific changes.

If you are still stuck, we offer 1:2:1 support that will get your ads rolling. Get in touch at [email protected]

Your Ultimate 2020 Guide for Creating Successful Social Media Headers

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Having a header for your social media profile is significant to your online impression. 

Headers showcase other aspects of your company or personal branding. Visuals are always great for creating interest on your page, so why wouldn’t you take advantage of this feature? 

On your personal profile, people will look at your profile picture and see your header above it. This is a great way to showcase your company and the benefits of choosing you over your competitors. 

Keep in mind that you shouldn’t use your header to bombard people with information about your company. A musician’s header will also probably be more creative than a lawyer’s, so think about your target audience and the industry you are in. 

Here’s the issue though, bad sizing or pixelated headers will damage your impression. 

You have spent ages creating a header only to find it ruined by the platform’s formatting. 

Great, back to the drawing board to resize it, but now you hit another roadblock…

None of the sizing recommendations you have found online are consistent. 

Too many people find the wrong dimensions for their headers. Some may give up and use what they have, and others will be left on Google for ages feeling confused and frustrated. 

Here’s the reason why…

The sizing examples you have found aren’t correct. 

You will notice that LinkedIn for example will crop this ‘recommended’ size down. 

Sprout Social also have found this as it is tricky to find something that will fit. 

We have compiled the EXACT dimensions for LinkedIn, Facebook, Twitter and Youtube for your company and personal profiles, but the final image size may be different to the upload size. 

Our best advice to combat this is to place the banners in the platform to test them. Not all the platforms will crop or change the dimensions, so use these dimensions and be prepared to add a little safety space. We suggest adding this space if it is needed and keep the information in the centre so it will not be cropped out of your banner.

LinkedIn 

LinkedIn has different dimensions for the personal and company pages. 

Personal Profile

Company Page 

For your personal profile, you can have a logo or strapline stating what you can provide as a company, but try and keep it about you and don’t over promote on your personal page. Promoting your company is what your company page is for. Both banners should be colourful, engaging and represent a unique side of your personal or company brand. 

Facebook 

Unlike LinkedIn, Facebook has the same dimensions for a page/event as your personal profile. 

However, you need to take into account that your personal profile picture will cover a section of your banner. Also think about having images of your team over your products to bring a human feel to your company page. 

Twitter 

Youtube 

Having an engaging header will add a professional and inviting atmosphere to your social media. 

Why Businesses Benefit from Facebook Groups

Facebook is the 2nd largest search engine after Google.

But was is a Facebook group for? 

A Facebook group is a way that people can connect over a common topic. They can be used for the purposes of networking, building client relationships, supporting people who need advice or help on topics and developing brand ambassadors. 

Across the globe, 550 million + people visit buy-and-sell groups each month.

You could tap into a market of customers waiting for your products and services. 

Here are 5 reasons why you need a Facebook group for your business:

Why Businesses Benefit from Facebook Groups audience

1 ) Build an Audience 

Having a Facebook group will make you more trustworthy in the community. Through content and communicating with others in the group, you are able to build up an audience. 

Here’s an important note…

You need to be producing content consistently and of a quality to your community. 

This is where knowing your customer and who you want to attract comes in handy. This will prevent people opting out or getting bored by your content.  

Why Businesses Benefit from Facebook Groups people on chairs

2 ) Create a Community and a Sense of Exclusiveness

A private or secret group is the best way to make people feel exclusive. These groups are especially great for subscribers. You can send them a link to your group after they have signed up for your email list or latest eBook. This gives them a way to access answers to any questions they have. 

A Facebook group sees higher engagement than normal pages and it will create a group of people who want to connect with you. Remember it is not about you, but it is about providing value to your audience. 

The great thing about Facebook groups is that it doesn’t have to be just you answering people’s questions. Members of the group will start to communicate with each other and can answer each others questions once you have built up an audience. This will help create a community feel instead of seeing the group as being set up by a pushy salesperson.

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3 ) Precise Targeting 

When you have built a community of people who want to learn about similar ideas or topics in your industry, you are able to use this to market yourself. If your group is a computer support group or a place for budding young entrepreneurs, you need to make sure you create content and discussions that benefit your goal and brand. Having this group will give you the opportunity to learn about what your potential customers want. You can alter aspects of your products and look at the trends in your industry as a result of learning from your group. 

You can also do this by creating polls and get feedback from people about your business. A group gives you all the information about what your customers and leads. Their likes and dislikes are right at your fingertips. 

Why Businesses Benefit from Facebook Groups ventures

4 ) Better Engagement and Organic Reach 

As previously mentioned, Facebook groups see more engagement than business pages. Having a group will generate a way to get more exposure for your posts and updates instead of just getting lost in the feed. 

5 ) Discuss Events and Offer Giveaways 

This is a great way to encourage more reach to your page and get a word-of-mouth going about your company. People love giveaways and joining in with contests. This doesn’t have to be just marketing materials that will encourage people to buy (like a free eBook), think about cashing out a little bit more money to bring people to your company. 

You can bring people to your page by discussing events in your area too. People are more likely to buy from you if they can see you at events. 

So, How Do You Create a Facebook Group? 

To get creating, simply find the “Create Group” button and follow the steps from there. Facebook will ask you to set your goals, insert your name, invite members, write a group description and set privacy settings.  

On the topic of privacy, there are three different types of group you need to be aware of: 

Public – Posts and members can be seen by everyone. 

Closed – Though anyone can find this group and see who it’s members are, only members can see the posts. 

Secret –  The group can only be found by members who invite others. Posts are viewable after people become a member. 

Now you have set it up, make sure you promote it and create regular content! 

The Bottom-line Of Facebook Groups Are To Add Value

They are a great way to connect with others regarding a common topic. Facebook groups can be likened to things like thought leadership as you are able to speak as an authority on topics in your industry. 

However, the great thing is that you won’t appear to be selling your company. This can be achieved if you are focusing on adding value to your group over pushy marketing content. 

Facebook groups create a unique way to convert those interested customers into paying ones. 

If you are stuck on social media and what to learn how to convert clients through your marketing, contact us at [email protected]

How to Grow Your Facebook Page for £1 per Day and Build Your Audience of Ideal Customers

A Facebook page can become so difficult to use for small businesses. Particularly if you haven’t got lots of cash to splash. If Facebook Ads aren’t implemented correctly, it could even end up costing you your business. Before you know it, you’ve spent hundreds on promoting your posts on Facebook. Now you’re paying at least £1 for a single impression.

“You are only as good as the engagement you’ve had in the last 48 Hours”

This is a quick and simple way to build your Facebook audience. With it, you can build your page likes and engagement with your ideal customers. What you need to do is follow these simple rules of practice. These will help you build your audience of ideal customers and get you the returns you are looking for.

If you are struggling with implementing this on Facebook, you can get in touch with Dean. We Offer 1:1 sessions on all methods of growing business. From social selling to email marketing. These quick tutorial videos are a great way of getting started. However, the strategy behind each campaign will change dramatically when put into practice. As you have different factors coming into play. So, if you are stuck, or need an in-depth look into your Facebook page get in touch.