Do you have a competitive advantage?

We can all easily convince ourselves that our business is different. We can believe your product or service is truly ground-breaking.   “If customers could see how good we are…” “If people realised how we could help them” “Don’t people realise our product is better quality than….”   I am sure...

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Quit your addiction to porn before it kills your business.

Your heart races. Images flash through your imagination. Technology that can enhance your effort. No, I'm not talking about smutty magazines and various 'devices' you can buy online. I'm talking about marketing porn. I'm talking about the tell-tale signs your addicted to marketing porn! Marketing porn might get your juices flowing,...

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Client Success vs. Customer Service

  Although Client Success and Customer Service are both customer facing, there is a big difference between the two roles. Customer Service is generally a more reactive role, dealing with issues as they arrive and making sure deadlines are met and that your customers are happy....

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5 Reasons your marketing is doomed!

A big part of my working life is spend locked in rooms with business owners, entrepreneurs and management teams. There is no crisis, but everyone is frustrated that the marketing and promotion of the business seems ineffective or never gets executed. Often the failure of marketing is not...

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