Do your prospective customers know you exist?

A year or so ago I was working with a client who is a leader in their industry. We're sat in a meeting room with department heads sat around the table. Halfway through the meeting, I said "The majority of your target audience doesn't know you exist" There was a...

How to grow your business faster

If you look through Facebook and LinkedIn there is a list as long as your arm of people who can coach, mentor and support you in growing your business. In our social media, internet-driven world, the possibilities and opportunities for you to grow, build and...

Is LinkedIn Premium worth it?

If you've got onto LinkedIn to grow your business, you've probably at some point reached what is called the 'commercial limit' or you have been offered a free 30 day upgrade.   If you've been extremely proactive you have probably got yourself in the LinkedIn naughty box.   As...

Great businesses create their own demand

If you've followed me on social media for any length of time, you'll know I am not a lover of Apple. I am an Android-loving-Windows-using-Apple-hater. The one thing I can appreciate about Apple is that is have created demand for their products. I'm not talking here about...

The LinkedIn money you’re NOT making!

So you've probably noticed, I have a bit of a thing with LinkedIn. Out of all my channels, LinkedIn is probably the best for me. As I talk with business owners, I hear often the words "LinkedIn doesn't work for us". I've heard it at least 50 times...

Are proposals ruining your business?

I've written proposals for years. I've done pitches for years. There was one big question I always had. How do I write a proposal which demonstrates to the prospective client that I know my stuff whilst not giving away the crown jewels?   If you're in any...

Business Growth: The reason for the roller-coaster.

When you start out in business you have that initial phase of fight and hustle to get business and expand. In the early days its hard work and effort, long days and late nights. You fight hard, work hard to employ people and feel like your...

Do you suck at LinkedIn?

62% of B2B marketers aren't generating any revenue from LinkedIn! but 38% are! 46% of social traffic to corporate websites comes from LinkedIn. Is this true for you or are part of the 62% that isn’t generating revenue from LinkedIn? Too many people get LinkedIn’s potential but are not...

Marketing BS at its best!

If you have an eye on growth for your business, you will have come across the plethora of marketing tools and probably wondered “Which is the best option?” “How do I prevent myself from falling for marketing BS?” The past decade or so has created huge opportunities for...

Dean’s most popular questions…

Since departing 'agency life' I've been asked a lot about what we do. I'm an awkward hybrid of business developer, marketer and strategist. I've created this post for those of you with some form of morbid curiosity and for those who want to enquire but...