We've all been at some point in a meeting where we have had to use statistics to over our own backside. A marketing campaign that didn't deliver, so we report impressions. Sales figures which missed target, so we talk about the great opportunities...
What gets you the sale over and above your competitor? When you are slugging it out to win business, do you know for certain your website, copy and marketing is actually giving you any advantage? We create social media profiles to get the awareness out, but does...
I’ve got increasingly annoyed with the adverts on social media from twenty-somethings with the Lambo and house in Bali sharing their formula to work less and earn more. The Lamborghini has become the internet gurus trademark! Please stay with me as there is value in this article,...
LinkedIn has really come alive for sales, marketing and business development these last few years. In my own business we provide strategy, consultancy and training for businesses with ambitious growth plans and LinkedIn is dominating our conversations with clients. Why? Because it works. There are some that tell me...
I hate the word success. It conjures up images of celebrity coaches with glimmering white perfect teeth. Immediately you think fast cars, luxury living and splashing the cash. Yet, it is what we are all pursuing. Success in life. Success in business I've met a number of millionaires and had...
LinkedIn has finally changed the settings, so you cannot download your connections email addresses as easily as before. This is a recent change, and many will welcome it. Essentially LinkedIn used to automatically permit your email address to be downloaded, now, you have to expressly choose...
I’ve been asked a lot of questions since launching the LinkedIn Masterclass, I launched the Masterclasses earlier this year after I saw two things: 1) Tons of LinkedIn courses not really giving people practical advice about how to use LinkedIn for business development. 2) Lots of people asking me...
If you are a coach or consultant, you have probably felt the pain in your pocket and frustration in business of not being able to secure new clients. If you haven't, you can probably ignore this article. You have probably spent many hours meeting people, talking...
A year or so ago I was working with a client who is a leader in their industry. We're sat in a meeting room with department heads sat around the table. Halfway through the meeting, I said "The majority of your target audience doesn't know you exist" There was a...
If you've followed me on social media for any length of time, you'll know I am not a lover of Apple. I am an Android-loving-Windows-using-Apple-hater. The one thing I can appreciate about Apple is that is have created demand for their products. I'm not talking here about...