Do you have a competitive advantage?

We can all easily convince ourselves that our business is different. We can believe your product or service is truly ground-breaking.   “If customers could see how good we are…” “If people realised how we could help them” “Don’t people realise our product is better quality than….”   I am sure...

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Is LinkedIn Premium worth it?

If you've got onto LinkedIn to grow your business, you've probably at some point reached what is called the 'commercial limit' or you have been offered a free 30 day upgrade.   If you've been extremely proactive you have probably got yourself in the LinkedIn naughty box.   As...

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Do you suck at LinkedIn?

62% of B2B marketers aren't generating any revenue from LinkedIn! but 38% are! 46% of social traffic to corporate websites comes from LinkedIn. Is this true for you or are part of the 62% that isn’t generating revenue from LinkedIn? Too many people get LinkedIn’s potential but are not...

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Marketing BS at its best!

If you have an eye on growth for your business, you will have come across the plethora of marketing tools and probably wondered “Which is the best option?” “How do I prevent myself from falling for marketing BS?” The past decade or so has created huge opportunities for...

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5 Reasons your marketing is doomed!

A big part of my working life is spend locked in rooms with business owners, entrepreneurs and management teams. There is no crisis, but everyone is frustrated that the marketing and promotion of the business seems ineffective or never gets executed. Often the failure of marketing is not...

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